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See Inside: The Staging of Celebrity Homes

March 18, 2013 By admin

By Melissa Dittmann Tracey, REALTOR(R) Magazine

Photo credit: Meredith Baer Home

Photo credit: Meredith Baer Home

In this month’s issue of REALTOR(R) Magazine, Beverly Hills real estate pro to the stars Myra Nourmand and Brett Baer, a luxury home stager with Meredith Baer Home, shared with me how to add some Hollywood magic to your listings.

Take a look at some of their ideas for sprucing up the homes of A-list celebrities.

Photo Credit: Nourmand & Associates

Myra Nourmand, a real estate professional with Nourmand & Associates, preps the kitchen to her $15 million listing belonging to singer Sheryl Crow using colorful accents like a bowl of red apples, a white bowl filled with strawberries, flower arrangements, and freshly baked cookies and a tea set to invite buyers to sit back and stay awhile.

Photo credit: Meredith Baer Home

Colorful accessories — like red lampshades, patterned orange pillows, and large red-orange colored artwork — are used against the neutral backdrop in staging a Bel-Air home once rented by “Twilight” actors Robert Pattinson and Kristen Stewart.

Photo credit: Meredith Baer Home

Photo credit: Meredith Baer Home / Using books as a staging prop. Colorful coffee table books were sprinkled throughout this home recently purchased by TV producer Jerry Bruckheimer to show areas where a home buyer could sit back and unwind after a long day. For example, the book “Luxury Toys” was left on the table stand in the living room.

Photo credit: Meredith Baer Home / The books can be placed strategically around the home to show places where buyers could sit back and unwind after a long day. In this sitting area, books were sprinkled on a table, showing a quiet retreat to relax while enjoying views of the home’s backyard.

Photo credit: Meredith Baer Home

Photo credit: Meredith Baer Home / A must-have in staging a master bedroom: A seating area, Baer says. He says the seating area gives the room a suite feel. In this home recently purchased by producer Jerry Bruckheimer, a light blue chaise was situated overlooking the patio, as well as two wingback chairs framing the fireplace.

Photo credit: Meredith Baer Home / Stretch dining areas to their max to show the possibilities of the spaces for entertaining. In this dining room, a large table was used to show exactly how many people the space could accommodate.

Photo credit: Meredith Baer Home / The master bath is turned into a spa with the display of luxury soaps, fluffy white towels on the counters, flowers in a vase, and topped off with a modern chandelier.

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