When agents do their business plan each year, they must realize that there is seasonality to our industry – activities will bring a better return on time invested during certain times of the year. A perfect example of this is the prospecting of expired listings. The return on time, energy and money invested in this segment of the market is never better than during the first week of January. This is for three reasons:
- More listings expire on December 31st than any other signal day of the year. It is imperative that you work the expired listings in your market during the first week of January if you plan to have success in this category of the business.
- Starting the year off with a nice inventory of salable listings will guarantee that you have inventory for the spring buying season which has been starting earlier and earlier each of the last several years.
- It will kick start your success throughout the year. You will be putting up ‘SOLD’ signs early and often. There is no better way to build a brand as a smart, hardworking and successful industry professional.
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