We recently posted a blog titled Real Estate Branding: YOUR Promise to the Consumer which explained that “when you brand yourself as an expert, you are making a promise to the consumer that they can come to you for the best & most current … [Read more...]
Home Shoppers Likely to Conduct Research Both On and Offline
Click chart to view larger version. Real estate consumers who use the internet while researching a home are more likely to use multiple sources. Shoppers perform an average of 11 searches prior to taking action on a real estate site. Shoppers using … [Read more...]
Foot Traffic: Henderson County Board of REALTORS® (TX)
Foot traffic can provide great insight into the direction of future home sales. SentriLock, LLC. provides NAR Research with monthly data on the number of showings. Foot traffic in the area covered by the Henderson County Board of REALTORS® (TX) was … [Read more...]
Short Sales – 10 Common Myths Busted
It’s likely you’ve heard the term “short sale” thrown around quite a bit. What exactly is a short sale? A short sale is when a bank agrees to accept less than the total amount owed on a mortgage to avoid having to foreclose on the property. This is … [Read more...]
Diffusion Index of Foot Traffic: Improving
Every month SentriLock, LLC. provides NAR Research with data on the number of properties shown by a REALTOR®. Foot traffic has a strong correlation with future contracts and home sales, so it can be viewed as a peek ahead at sales trends two to … [Read more...]
The Search for ACCURATE Real Estate Information
The other day Marc Davison, a good friend and founder of the marketing, design & strategy firm 1000watt, forwarded us a booklet released by Ford entitled 13 TRENDS FOR 2013. It is a must read for all businesses as it clearly states the thirteen … [Read more...]
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