Looking for effective ways to market EarthCraft-certified buildings? The EarthCraft program provides a training class that teaches the principles of green building. In addition, you’ll learn the specifics of the EarthCraft program in order to successfully present and market sustainably built, green homes.
The three-a-half-hour EarthCraft Real Estate Professional class teaches participants the fundamentals of the EarthCraft program, providing expert guidance on strategies for presenting and marketing sustainably built homes to sales prospects.
The class will discuss:
- Building science basics
- Green building benefits
- Unique features of an EarthCraft house
- Techniques for identifying categories and demographics of green home buyers
- Strategies for marketing green buildings
- Information on policy and mortgage incentives for purchasing energy-efficient buildings
For more information on the training process or to register for a class, please visit the following resources:
(This class is pending CE approval)
