Today’s post is an excerpt from our newest eGuide, Real Estate’s New Market Reality, which explains how the role of the real estate professional has changed and what you can do to successfully help more buyers and sellers. You can download the entire eGuide at www.NewMarketReality.com. – The KCM Crew
Using visuals enables you to explain your clients’ options in a way they can understand. A classic study sponsored by 3M at the University of Minnesota School Of Management on the topic of “Persuasion and the Role of Visual Presentation Support” shows that visuals are important in any presentation.
The study found that presentations that used visual aids were “43% MORE PERSUASIVE than unaided presentations.”
Additional research at 3M has shown that “we process visuals 60,000 times faster than text.” You’ve heard the saying “a picture is worth a thousand words,” right? Here’s the proof of that.
Make no mistake: Visuals are vital for your success!
Remember, your job now is to help your clients understand how the market affects their situation. Powerful and relevant visuals give them the best opportunity to understand the complexities and nuances of the real estate market. Your job is not done until they are fully informed, can fully understand the information, and can make the decision that is best for them and their family. This is also when you will have their trust and be seen as a true professional.
Take the time to prepare visuals for every appointment. It is vital to your success in this New Market Reality.