According to the Digital House Hunt, a joint report between NAR Research and Google, there is a tremendous opportunity for REALTORS® to market to home shoppers online. 90% of home buyers searched online during their home buying process 28% of new … [Read more...]
#HBSHomeSearch Twitter Chat Recap
Yesterday, NAR Research held a Twitter chat on the home search process for recent buyers. The turnout was quite large, and we were able to interact with many of you who had significant insights into this process. There were too many responses to … [Read more...]
Home Shoppers Likely to Conduct Research Both On and Offline
Click chart to view larger version. Real estate consumers who use the internet while researching a home are more likely to use multiple sources. Shoppers perform an average of 11 searches prior to taking action on a real estate site. Shoppers using … [Read more...]
Video Increasingly Important in the Home Search
Click to view larger image According to the Digital House Hunt, a joint report between NAR Research and Google, there is an opportunity for REALTORS® to market to home shoppers in online video environments. New home buyers place an emphasis on … [Read more...]
