According to the Digital House Hunt, a joint report between NAR Research and Google, there is a tremendous opportunity for REALTORS® to market to home shoppers online. 90% of home buyers searched online during their home buying process 28% of new … [Read more...]
#HBSHomeSearch Twitter Chat Recap
Yesterday, NAR Research held a Twitter chat on the home search process for recent buyers. The turnout was quite large, and we were able to interact with many of you who had significant insights into this process. There were too many responses to … [Read more...]
Gap in Buyer and Seller Traffic Index Persists
Demand continued to expand faster than supply. The Buyer Traffic Index rose to 56 from 36 in the same period last year, while the Seller Traffic Index barely moved, ending at 38 from 37 last year. REALTORS® reported numerous cases of … [Read more...]
2012 Profile of Home Buyers and Sellers: Most Difficult Task for FSBO Sellers
Sellers are turning to agents to help sell their homes at higher rates than in the past – 88 percent of home sales were agent-assisted compared to 82 percent in 2004. Only nine percent of recent sellers reported selling their homes as a FSBO … [Read more...]
Neighborhood Choice
For the past several years, the top factor influencing where a buyer purchased a home was the quality of the neighborhood. Convenience to work was the second most significant factor with just under half of buyers citing its importance. Affordability … [Read more...]
Home Buyer Compromises
Recent home buyers are often willing to make sacrifices when purchasing a home. The most common sacrifices are compromising on the price, size and condition of the home they purchased. Those who have children under the 18 in their home are the least … [Read more...]
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